ABDUL BASIT; AMIYA BHAUMIK; ABDUL AZIZ KHAN NIAZI. Challenges of Digital Marketing Adoption in FMCG Sector in Pakistan: A MICMAC-ISM Approach. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 19, n. 3, p. 468–494, 2025. Disponível em: http://jes.ac.pk/index.php/jes/article/view/513. Acesso em: 25 may. 2026.