AMNA FAROOQ; MOIN AHMAD MOON. Addicted to the Fake: Coaction Theory and the Psychology Behind Counterfeit Consumption. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 19, n. 3, p. 648–672, 2025. Disponível em: http://jes.ac.pk/index.php/jes/article/view/577. Acesso em: 25 may. 2026.