Building Customer Citizenship Behavior through Corporate Social Responsibility, Perceived Value, and Perceived Service Quality: The Mediating Effect of Corporate Reputation. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 19, n. 4, p. 714–739, 2025. Disponível em: http://jes.ac.pk/index.php/jes/article/view/663. Acesso em: 2 may. 2026.