SANAWAN, Sharif Usman; HASSAN, Muhammad Taimoor; KHALID, Saba. Enhancing Online Impulse Buying through Artificial Intelligence Stimuli and Social Stimuli in Generation Z: The Mediating Role of Brand Trust. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 20, n. 1, p. 268–295, 2026. DOI: 10.64534/Commer.2026.675. Disponível em: http://jes.ac.pk/index.php/jes/article/view/675. Acesso em: 28 jul. 2026.