Muhammad Amjad-ur-Rehman, Abdul Qayyum, Basharat Javed. The Role of Online Shopping Service Quality in e-Retailing towards Online Shopping Intention: Testing the moderation mechanism in UTAUT. JESPK. 2019;13(3):680-703. Accessed June 24, 2026. https://jes.ac.pk/index.php/jes/article/view/216