Muhammad Sheeraz, Faisal Qadeer, Mirha Masood, Imran Hameed. Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type. JESPK. 2018;12(2):598-616. Accessed November 2, 2026. https://jes.ac.pk/index.php/jes/article/view/268