Beenish Tariq, Hayat Muhammed Awan, Suleman Ghouri. Antecedents of Sellers Relationship Building Efforts in Relationship Marketing: A Case of the Telecom Sector of Pakistan. JESPK. 2014;8(3):680-695. Accessed August 13, 2026. https://jes.ac.pk/index.php/jes/article/view/454