Saad Munir, Asad Afzal Humayon, Munir Ahmed, Sajid Haider, & Noor Jehan. (2017). Brand Image and Customers Willingness to Pay a Price Premium for Female’s Stitched Clothing. Pakistan Journal of Commerce and Social Sciences, 11(3), 1027-1049. https://jes.ac.pk/index.php/jes/article/view/307