YAQUB, Rana Muhammad Shahid; YAQUB, Muhammad Zafar; MURAD, Muhammad; KHAN, Sadia Yaqub. Does Brand Betrayal Indeed Incite Brand Hate? A Moderated Mediation Model of Past Experience and Perceived Deception. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 19, n. 1, p. 77–101, 2025. DOI: 10.64534/Comm.2025.004. Disponível em: https://jes.ac.pk/index.php/jes/article/view/4. Acesso em: 29 aug. 2026.