Does Brand Betrayal Indeed Incite Brand Hate? A Moderated Mediation Model of Past Experience and Perceived Deception. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 19, n. 1, p. 77–101, 2025. Disponível em: https://jes.ac.pk/index.php/jes/article/view/4. Acesso em: 16 oct. 2025.