IMRAN SARMAD; RIZWAN ALI. How Does Customer Advocacy Influence Brand Loyalty? A Serial Mediation of Brand Relationship Quality and Brand Trust. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 17, n. 1, p. 191–213, 2023. Disponível em: https://jes.ac.pk/index.php/jes/article/view/92. Acesso em: 2 jun. 2026.