SARMAD, Imran; ALI, Rizwan. How Does Customer Advocacy Influence Brand Loyalty? A Serial Mediation of Brand Relationship Quality and Brand Trust. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 17, n. 1, p. 191–213, 2023. DOI: 10.64534/Commer.2023.092. Disponível em: https://jes.ac.pk/index.php/jes/article/view/92. Acesso em: 13 sep. 2026.