HASSAN, Masood Ul; MAHMOOD, Zeeshan; ZAMAN, Samar. Linking CSR and Brand Performance through Customer Satisfaction, Brand Equity and Corporate Reputation: A Mixed Methods Study of Top Pakistani Banks. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 16, n. 4, p. 498–529, 2022. DOI: 10.64534/Commer.2022.095. Disponível em: https://jes.ac.pk/index.php/jes/article/view/95. Acesso em: 27 jun. 2026.