Linking CSR and Brand Performance through Customer Satisfaction, Brand Equity and Corporate Reputation: A Mixed Methods Study of Top Pakistani Banks. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 16, n. 4, p. 498–529, 2022. Disponível em: https://jes.ac.pk/index.php/jes/article/view/95. Acesso em: 22 sep. 2025.