Linking Celebrity Endorsement and Luxury Brand Purchase Intentions through Signaling Theory: A Serial-Mediation Model involving Psychological Ownership, Brand Trust and Brand Attitude. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 15, n. 3, p. 586–613, 2021. Disponível em: https://jes.ac.pk/index.php/jes/article/view/134. Acesso em: 16 oct. 2025.