SANAN WAHEED KHAN; UMER ZAMAN. Linking Celebrity Endorsement and Luxury Brand Purchase Intentions through Signaling Theory: A Serial-Mediation Model involving Psychological Ownership, Brand Trust and Brand Attitude. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 15, n. 3, p. 586–613, 2021. Disponível em: https://jes.ac.pk/index.php/jes/article/view/134. Acesso em: 10 nov. 2026.