SYED HASSAN RAZA; UMER ZAMAN. Leveraging Luxury Brands Purchase Intention through Cultural Congruent Assertive Advertising: A Cross-Cultural Experimental Evidence from Malaysia and Pakistan. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 15, n. 1, p. 138–165, 2021. Disponível em: https://jes.ac.pk/index.php/jes/article/view/150. Acesso em: 27 jun. 2026.