Leveraging Luxury Brands Purchase Intention through Cultural Congruent Assertive Advertising: A Cross-Cultural Experimental Evidence from Malaysia and Pakistan. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 15, n. 1, p. 138–165, 2021. Disponível em: https://jes.ac.pk/index.php/jes/article/view/150. Acesso em: 16 oct. 2025.