ATTIQ, Saman; KASHIF, Muhammad; SHAMIM, Amjad; AFZAL, Hannan. Influence of Brand Personality Congruence, Brand Attachment, Brand Love and Obsessive Passion on Compulsive Buying Behavior. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 19, n. 2, p. 357–384, 2025. DOI: 10.64534/Comm.2025.015. Disponível em: https://jes.ac.pk/index.php/jes/article/view/15. Acesso em: 26 jul. 2026.