Service Fairness, Relationship Quality and Customer Loyalty in the Banking Sector of Pakistan. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 14, n. 2, p. 484–507, 2020. Disponível em: https://jes.ac.pk/index.php/jes/article/view/174. Acesso em: 9 apr. 2026.