WAJEEHA ASLAM; MARIJA HAM; KASHIF FARHAT. Building Brand Loyalty: An Application of Expectation Confirmation Model in Mobile Social Commerce. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 13, n. 4, p. 806–825, 2019. Disponível em: https://jes.ac.pk/index.php/jes/article/view/195. Acesso em: 15 aug. 2026.