MOEED AHMAD SANDHU; MUHAMMAD USMAN; ZUBAIR AHMAD; MUHAMMAD RIZWAN. The Impact of Self-Concept and its Congruence with Different Brands on Purchase Intention: Evidence from Pakistani Consumers. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 12, n. 2, p. 695–709, 2018. Disponível em: https://jes.ac.pk/index.php/jes/article/view/273. Acesso em: 3 nov. 2026.