The Impact of Self-Concept and its Congruence with Different Brands on Purchase Intention: Evidence from Pakistani Consumers. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 12, n. 2, p. 695–709, 2018. Disponível em: https://jes.ac.pk/index.php/jes/article/view/273. Acesso em: 16 oct. 2025.