The Role of Creative Self-Efficacy and Intrinsic Motivation in Delighting Customers: The Mediating Role of Positive Psychological Capital. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 12, n. 1, p. 78–93, 2018. Disponível em: https://jes.ac.pk/index.php/jes/article/view/277. Acesso em: 14 oct. 2025.