The Antecedents and Consequents of Customer Value Co-Creation among Small and Medium Enterprises. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 11, n. 3, p. 934–958, 2017. Disponível em: https://jes.ac.pk/index.php/jes/article/view/303. Acesso em: 16 oct. 2025.