SAAD MUNIR; ASAD AFZAL HUMAYON; MUNIR AHMED; SAJID HAIDER; NOOR JEHAN. Brand Image and Customers Willingness to Pay a Price Premium for Female’s Stitched Clothing. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 11, n. 3, p. 1027–1049, 2017. Disponível em: https://jes.ac.pk/index.php/jes/article/view/307. Acesso em: 14 aug. 2026.