ORANGZAB; SULEMAN AZIZ LODHI; MUHAMMAD ALI. Consumer Reaction: Linking Consumer Associations and Cultural Values. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 11, n. 2, p. 720–736, 2017. Disponível em: https://jes.ac.pk/index.php/jes/article/view/328. Acesso em: 11 nov. 2026.