Consumer Reaction: Linking Consumer Associations and Cultural Values. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 11, n. 2, p. 720–736, 2017. Disponível em: https://jes.ac.pk/index.php/jes/article/view/328. Acesso em: 12 sep. 2025.