SAMRA CHAUDARY; MUHAMMAD ALI. The Spillover Effect of CSR Initiatives on Consumer Attitude and Purchase Intent: The Role of Customer-Company Identification with the Moderating Effect of Awareness. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 10, n. 2, p. 368–387, 2016. Disponível em: https://jes.ac.pk/index.php/jes/article/view/370. Acesso em: 11 nov. 2026.