Consumer Intentions to Perform Difficult Behaviors: Role of Brand-Self Connection, Prominence and Relationship Length. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 9, n. 3, p. 719–741, 2015. Disponível em: https://jes.ac.pk/index.php/jes/article/view/391. Acesso em: 16 oct. 2025.