MALEEHA SHAHID SAMEENI; FAISAL QADEER. Consumer Intentions to Perform Difficult Behaviors: Role of Brand-Self Connection, Prominence and Relationship Length. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 9, n. 3, p. 719–741, 2015. Disponível em: https://jes.ac.pk/index.php/jes/article/view/391. Acesso em: 13 aug. 2026.