BEENISH TARIQ; HAYAT MUHAMMED AWAN; SULEMAN GHOURI. Antecedents of Sellers Relationship Building Efforts in Relationship Marketing: A Case of the Telecom Sector of Pakistan. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 8, n. 3, p. 680–695, 2014. Disponível em: https://jes.ac.pk/index.php/jes/article/view/454. Acesso em: 12 aug. 2026.