BASIT, Abdul; BHAUMIK, Amiya; NIAZI, Abdul Aziz Khan. Challenges of Digital Marketing Adoption in FMCG Sector in Pakistan: A MICMAC-ISM Approach. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 19, n. 3, p. 468–494, 2025. DOI: 10.64534/Commer.2025.513. Disponível em: https://jes.ac.pk/index.php/jes/article/view/513. Acesso em: 15 jul. 2026.