Investigating Social Commerce as an Alternate Model for Online Commerce in Developing Countries: a case of Pakistani Economy. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 7, n. 1, p. 223–242, 2013. Disponível em: https://jes.ac.pk/index.php/jes/article/view/563. Acesso em: 24 apr. 2026.