MUHAMMAD JAWAD IQBAL; AMRAN BIN MD. RASLI; IBNE HASSAN. University Branding: A Myth or a Reality. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 6, n. 1, p. 168–184, 2012. Disponível em: https://jes.ac.pk/index.php/jes/article/view/596. Acesso em: 6 nov. 2026.