DE, Dinh Huu; KHOA, Bui Thanh. Influence of Environmental Stimuli on Impulsive Buying Behavior in Online Livestream Commerce: The Moderating Role of Livestream Viewing Frequency and Livestream Shopping Experience. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 20, n. 1, p. 34–69, 2026. DOI: 10.64534/Commer.2026.667. Disponível em: https://jes.ac.pk/index.php/jes/article/view/667. Acesso em: 17 aug. 2026.