Enhancing Online Impulse Buying through Artificial Intelligence Stimuli and Social Stimuli in Generation Z: The Mediating Role of Brand Trust. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 20, n. 1, p. 268–295, 2026. Disponível em: https://jes.ac.pk/index.php/jes/article/view/675. Acesso em: 9 apr. 2026.