TUYEN, Tran. Generative Artificial Intelligence in Tourism: The Roles of Perceived Usefulness, Trust in AI-Generated Content and Perceived AI Control among International Tourists. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 20, n. 2, p. 379–404, 2026. DOI: 10.64534/Commer.2026.679. Disponível em: https://jes.ac.pk/index.php/jes/article/view/679. Acesso em: 20 aug. 2026.