MUNANDAR, Dadang; NARIMAWATI, Umi; NUSA, Inta Budi Setia; TRIYANI; WINANTI, Marliana B. Building Digital Bonds: The Impact of AI-Driven Personalization on Customer Experience and AI Relationship Quality. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 20, n. 2, p. 505–534, 2026. DOI: 10.64534/Commer.2026.684. Disponível em: https://jes.ac.pk/index.php/jes/article/view/684. Acesso em: 21 aug. 2026.