YUVA, Nihat; DOĞRUL, Ümit. Effects of Opinion Leadership and Taste Leadership on Intention to Follow Recommendations: A Multi-Group Analysis across Sectors. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 20, n. 3, p. 565–598, 2026. DOI: 10.64534/tvtndk54. Disponível em: https://jes.ac.pk/index.php/jes/article/view/686. Acesso em: 8 oct. 2026.