Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), [S. l.], v. 18, n. 1, p. 40–61, 2024. Disponível em: https://jes.ac.pk/index.php/jes/article/view/52. Acesso em: 17 sep. 2025.