SARMAD, Imran; IMTIAZ, Muhammad Ahsin; BUKHARI, Syed Muhammad Hassan; ABBAS, Ali; MUNIR, Ismat. Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users. Pakistan Journal of Commerce and Social Sciences, [S. l.], v. 18, n. 1, p. 40–61, 2024. DOI: 10.64534/Commer.2024.052. Disponível em: https://jes.ac.pk/index.php/jes/article/view/52. Acesso em: 22 jul. 2026.