Nguyen, Hoang Giang, Van Tuan Pham, Dac Thanh Nguyen, and Bao Ngoc Le. 2025. “Consumer Buying Intention in Livestreaming Commerce: An Integrated Model of Socio-Technical System Theory and Uses & Gratifications Theory”. Pakistan Journal of Commerce and Social Sciences 19 (2): 198-225. https://doi.org/10.64534/Comm.2025.009.