Sameeni, Maleeha Shahid, Zara Imran, Faisal Qadeer, and Sana Shahid. 2026. “When Artificial Intelligence (AI) Becomes Part of the Message: AI Disclosure and the Signaling Value of Social Media Influencer Reputation”. Pakistan Journal of Commerce and Social Sciences 20 (3): 696-722. https://doi.org/10.64534/4xje7w70.