Sarmad, Imran, Muhammad Ahsin Imtiaz, Syed Muhammad Hassan Bukhari, Ali Abbas, and Ismat Munir. 2024. “Brand Experience and Brand Loyalty: The Moderating Role of Brand Trust and the Mediating Role of Brand Love in Pakistani Smartphone Users”. Pakistan Journal of Commerce and Social Sciences 18 (1): 40-61. https://doi.org/10.64534/Commer.2024.052.