Mubbsher Munawar Khan and Hammad Bin Azam Hashmi (2016) “Impact of Interactivity of Electronic Word of Mouth Systems and Website Quality on Customer E-Loyalty”, Pakistan Journal of Commerce and Social Sciences, 10(3), pp. 486–504. Available at: https://jes.ac.pk/index.php/jes/article/view/349 (Accessed: 12 August 2026).