Maleeha Shahid Sameeni and Faisal Qadeer (2015) “Consumer Intentions to Perform Difficult Behaviors: Role of Brand-Self Connection, Prominence and Relationship Length”, Pakistan Journal of Commerce and Social Sciences, 9(3), pp. 719–741. Available at: https://jes.ac.pk/index.php/jes/article/view/391 (Accessed: 27 September 2026).