Wajeeha Aslam, Marija Ham, and Kashif Farhat, “Building Brand Loyalty: An Application of Expectation Confirmation Model in Mobile Social Commerce”, JESPK, vol. 13, no. 4, pp. 806–825, Dec. 2019, Accessed: Aug. 15, 2026. [Online]. Available: https://jes.ac.pk/index.php/jes/article/view/195