Saad Munir, Asad Afzal Humayon, Munir Ahmed, Sajid Haider, and Noor Jehan, “Brand Image and Customers Willingness to Pay a Price Premium for Female’s Stitched Clothing”, JESPK, vol. 11, no. 3, pp. 1027–1049, Sep. 2017, Accessed: Aug. 14, 2026. [Online]. Available: https://jes.ac.pk/index.php/jes/article/view/307