“The Spillover Effect of CSR Initiatives on Consumer Attitude and Purchase Intent: The Role of Customer-Company Identification with the Moderating Effect of Awareness”, JESPK, vol. 10, no. 2, pp. 368–387, Jun. 2016, Accessed: Oct. 16, 2025. [Online]. Available: https://jes.ac.pk/index.php/jes/article/view/370