Masood Ul Hassan, Sadia Shaukat, Muhammad Saqib Nawaz, and Saman Naz, “Effects of Innovation Types on Firm Performance: an Empirical Study on Pakistan’s Manufacturing Sector”, JESPK, vol. 7, no. 2, pp. 243–262, Jun. 2013, Accessed: Nov. 08, 2026. [Online]. Available: https://jes.ac.pk/index.php/jes/article/view/532