[1]
“Influence of Environmental Stimuli on Impulsive Buying Behavior in Online Livestream Commerce: The Moderating Role of Livestream Viewing Frequency and Livestream Shopping Experience”, JESPK, vol. 20, no. 1, pp. 34–69, Mar. 2026, Accessed: Mar. 30, 2026. [Online]. Available: https://jes.ac.pk/index.php/jes/article/view/667