“Linking Celebrity Endorsement and Luxury Brand Purchase Intentions through Signaling Theory: A Serial-Mediation Model Involving Psychological Ownership, Brand Trust and Brand Attitude”. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553), vol. 15, no. 3, Sept. 2021, pp. 586-13, https://jes.ac.pk/index.php/jes/article/view/134.