Farhan Ahmed, Naveda Kitchlew, Sami Ullah Bajwa, and Khuram Shahzad. “Congruence of Market Orientation and Organizational Learning: Performance Perspective”. Pakistan Journal of Commerce and Social Sciences 12, no. 1 (March 31, 2018): 309–329. Accessed August 13, 2026. https://jes.ac.pk/index.php/jes/article/view/289.