“The Spillover Effect of CSR Initiatives on Consumer Attitude and Purchase Intent: The Role of Customer-Company Identification With the Moderating Effect of Awareness”. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553) 10, no. 2 (June 29, 2016): 368–387. Accessed October 16, 2025. https://jes.ac.pk/index.php/jes/article/view/370.