Kiran Mahmood, Mutahir Hussain, and Farman Afzal. “Moderating Role of Rational Thought Process in Measuring the Relationship Between Emotional Attachment and Branch Trust”. Pakistan Journal of Commerce and Social Sciences 9, no. 3 (September 30, 2015): 837–849. Accessed August 11, 2026. https://jes.ac.pk/index.php/jes/article/view/396.