“Challenges of Digital Marketing Adoption in FMCG Sector in Pakistan: A MICMAC-ISM Approach”. Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553) 19, no. 3 (September 30, 2025): 468–494. Accessed October 16, 2025. https://jes.ac.pk/index.php/jes/article/view/513.