1.
Linking Celebrity Endorsement and Luxury Brand Purchase Intentions through Signaling Theory: A Serial-Mediation Model involving Psychological Ownership, Brand Trust and Brand Attitude. JESPK [Internet]. 2021 Sep. 30 [cited 2025 Oct. 16];15(3):586-613. Available from: https://jes.ac.pk/index.php/jes/article/view/134