Maleeha Shahid Sameeni, Faisal Qadeer. Consumer Intentions to Perform Difficult Behaviors: Role of Brand-Self Connection, Prominence and Relationship Length. JESPK [Internet]. 2015 Sep. 30 [cited 2026 Sep. 27];9(3):719-41. Available from: https://jes.ac.pk/index.php/jes/article/view/391